Overview
The goal of this project was to improve the user experience of Foureyes, a SaaS product used by businesses to gain customer behavior insights. The team focused on addressing specific user pain-points and enhancing it's call tracking features to be more findable, reliable, and usable.
Background
Foureyes Omni-Tracking is a comprehensive tool designed to help marketing managers gain insights into customer behavior across multiple channels, including websites, email, social media, and phone calls. To track calls users create and manage two types of tracking numbers.
Role
As the product designer, I led the end-to-end design process from initial research to the final implementation, working closely with the product management and development teams. My primary responsibility was to drive improvements in the user experience and ensure the product met the needs of our target users.