Enhancing a marketing dashboard UI to boost free-trial conversions
By: Manuel Cespedes
Enhancing a marketing dashboard UI to boost free-trial conversions
By: Manuel Cespedes
Enhancing a marketing dashboard UI to boost free-trial conversions
By: Manuel Cespedes
Product Design
Interaction Design
UX / UI Design
Prototyping
Research
Company
Foureyes
Company
Foureyes
Role
Product Designer
Role
Product Designer
Team
Product Design
Team
Product Design
Dates
Feb 2022 - Apr 2022
Dates
Feb 2022 - Apr 2022
Note
To learn more about this project, please contact me via email or social media.
Note
To learn more about this project, please contact me via email or social media.
Note
To learn more about this project, please contact me via email or social media.
Overview
This case study explores the process of enhancing the reporting UI of Foureyes Omni-Tracking to address the low number of free-trial conversions. We focused on improving the user experience by simplifying the dashboard, surfacing product value, and optimizing navigation.
Overview
This case study explores the process of enhancing the reporting UI of Foureyes Omni-Tracking to address the low number of free-trial conversions. We focused on improving the user experience by simplifying the dashboard, surfacing product value, and optimizing navigation.
Overview
This case study explores the process of enhancing the reporting UI of Foureyes Omni-Tracking to address the low number of free-trial conversions. We focused on improving the user experience by simplifying the dashboard, surfacing product value, and optimizing navigation.
Background
Foureyes Omni-Tracking allows businesses to track user interactions across multiple channels, such as websites, mobile apps, and email campaigns. Despite its robust feature set, the platform experienced low free-trial conversion rates due to its cluttered and unintuitive reporting UI.
Background
Foureyes Omni-Tracking allows businesses to track user interactions across multiple channels, such as websites, mobile apps, and email campaigns. Despite its robust feature set, the platform experienced low free-trial conversion rates due to its cluttered and unintuitive reporting UI.
Background
Foureyes Omni-Tracking allows businesses to track user interactions across multiple channels, such as websites, mobile apps, and email campaigns. Despite its robust feature set, the platform experienced low free-trial conversion rates due to its cluttered and unintuitive reporting UI.
Role
As the product designer, my role involved conducting user research, identifying pain points, creating design solutions, collaborating with stakeholders, and overseeing the implementation of the redesigned UI.
Role
As the product designer, my role involved conducting user research, identifying pain points, creating design solutions, collaborating with stakeholders, and overseeing the implementation of the redesigned UI.
Role
As the product designer, my role involved conducting user research, identifying pain points, creating design solutions, collaborating with stakeholders, and overseeing the implementation of the redesigned UI.
Problem
The existing reporting UI was overwhelming and unintuitive, causing potential customers to struggle with understanding and leveraging the platform's features, leading to low free-trial conversions.
Our research revealed the following issues:
Inefficient layout and navigation
Unclear value and usefulness
Overwhelming copy and visuals
Problem
The existing reporting UI was overwhelming and unintuitive, causing potential customers to struggle with understanding and leveraging the platform's features, leading to low free-trial conversions.
Our research revealed the following issues:
Inefficient layout and navigation
Unclear value and usefulness
Overwhelming copy and visuals
Problem
The existing reporting UI was overwhelming and unintuitive, causing potential customers to struggle with understanding and leveraging the platform's features, leading to low free-trial conversions.
Our research revealed the following issues:
Inefficient layout and navigation
Unclear value and usefulness
Overwhelming copy and visuals
Solution
Our final design solution included the following improvements:
Streamline the dashboard’s layout and navigation
Surface the product value with styling
Improve visuals and data-points
Solution
Our final design solution included the following improvements:
Streamline the dashboard’s layout and navigation
Surface the product value with styling
Improve visuals and data-points
Solution
Our final design solution included the following improvements:
Streamline the dashboard’s layout and navigation
Surface the product value with styling
Improve visuals and data-points
Understanding the Users
Through watching sales videos we identified key user insights, their goals and pain-points. These are the key insights I synthesized and presented to the team:
Inefficient layout and navigation
Unclear value-add of the product
Lack of clarity with key terms and copy
Understanding the Users
Through watching sales videos we identified key user insights, their goals and pain-points. These are the key insights I synthesized and presented to the team:
Inefficient layout and navigation
Unclear value-add of the product
Lack of clarity with key terms and copy
Understanding the Users
Through watching sales videos we identified key user insights, their goals and pain-points. These are the key insights I synthesized and presented to the team:
Inefficient layout and navigation
Unclear value-add of the product
Lack of clarity with key terms and copy
Results and Impact
After implementing the redesigned UI, Foureyes Omni-Tracking saw increased free-trial conversions, improved user satisfaction, and reduced time to insight.
Increased Free-Trial Conversions: 35% increase within the first three months
Results and Impact
After implementing the redesigned UI, Foureyes Omni-Tracking saw increased free-trial conversions, improved user satisfaction, and reduced time to insight.
Increased Free-Trial Conversions: 35% increase within the first three months
Results and Impact
After implementing the redesigned UI, Foureyes Omni-Tracking saw increased free-trial conversions, improved user satisfaction, and reduced time to insight.
Increased Free-Trial Conversions: 35% increase within the first three months
Future Improvements
While the redesigned UI significantly improved the user experience, we identified potential areas for future improvements:
More simplification of the UI to make it even easier to use
Integration of AI-driven insights to provide users with actionable recommendations
Future Improvements
While the redesigned UI significantly improved the user experience, we identified potential areas for future improvements:
More simplification of the UI to make it even easier to use
Integration of AI-driven insights to provide users with actionable recommendations
Future Improvements
While the redesigned UI significantly improved the user experience, we identified potential areas for future improvements:
More simplification of the UI to make it even easier to use
Integration of AI-driven insights to provide users with actionable recommendations
Learnings
Throughout the redesign process, we learned the importance of understanding users' needs, focusing on simplicity, and iterating on design solutions based on user feedback. We also discovered that effective collaboration with stakeholders was crucial for the project's success.
Learnings
Throughout the redesign process, we learned the importance of understanding users' needs, focusing on simplicity, and iterating on design solutions based on user feedback. We also discovered that effective collaboration with stakeholders was crucial for the project's success.
Learnings
Throughout the redesign process, we learned the importance of understanding users' needs, focusing on simplicity, and iterating on design solutions based on user feedback. We also discovered that effective collaboration with stakeholders was crucial for the project's success.
Conclusion
The redesigned reporting UI of Foureyes Omni-Tracking addressed the primary pain points and demonstrated the platform's value, leading to a substantial increase in free-trial conversions. By prioritizing simplicity, customization, and intuitive navigation, we were able to create a more user-friendly interface that encouraged adoption and increased user satisfaction.
Conclusion
The redesigned reporting UI of Foureyes Omni-Tracking addressed the primary pain points and demonstrated the platform's value, leading to a substantial increase in free-trial conversions. By prioritizing simplicity, customization, and intuitive navigation, we were able to create a more user-friendly interface that encouraged adoption and increased user satisfaction.
Conclusion
The redesigned reporting UI of Foureyes Omni-Tracking addressed the primary pain points and demonstrated the platform's value, leading to a substantial increase in free-trial conversions. By prioritizing simplicity, customization, and intuitive navigation, we were able to create a more user-friendly interface that encouraged adoption and increased user satisfaction.
mgcesp@gmail.com
+1 786.351.1255
Thank you for visiting ✌️
Built with 💪
mgcesp@gmail.com
+1 786.351.1255
Thank you for visiting ✌️
Built with 💪
mgcesp@gmail.com
+1 786.351.1255
Thank you for visiting ✌️
Built with 💪